For every law firm that wants to attract new clients via the internet, the most effective long-term strategy for doing so is using SEO to help improve the rankings of your website on Google. With Google being the biggest search engine by far, it is their algorithm and ranking factors that you must consider if you want your website on page #1 of search results, and hopefully in one of those coveted top three positions.
Anyone who knows anything about SEO will tell you that it is rarely a quick process. Google is not in the habit of operating with random whims and its algorithm is designed to reward those who follow a longer-term strategy than those who wish to take shortcuts.
As such, you must realise that using SEO to promote your law firm’s website and see it climb the rankings on Google will require patience, however, that patience will be rewarded assuming you follow tried and tested SEO tactics and actions. One of the best ways to do so is to follow a step-by-step process aided by a checklist. The checklist which follows covers ten of the most important SEO actions you must take to manifest better rankings on Google.
#1 – Plan Your SEO Campaign Strategy: Planning is required for any activity that you wish to be a success. For SEO, this strategic planning will include setting your goals, determining what resources are required, who you call in to help such as an SEO agency, and what budget you allocate.
#2 – Carry Out Keyword Analysis: Ranking is based on the keywords people searching for lawyers locally enter on Google. To discover what these keywords are, you can use one or more keyword research tools.