Marketing

Using Online Webinars To Promote Products And Services

Webinars

Long before the internet existed, whenever businesses wanted to get together with others to discuss or promote their products and services, or to train their staff, a meeting called a seminar was arranged. The format would tend to be one or two speakers making a presentation to a live audience which could number several hundred in larger seminars.

Today, seminars still happen, but the onset of the internet has spawned an online version of seminars called webinars. Now, we are not here to challenge nor vouch for the merits of ‘webinar’ being the name conjured up to describe online seminars. What is more important is their use by businesses and the many ways that webinars can be used to promote products and services.

What Is A Webinar?

For those that have never heard of or been on a webinar, they are online presentations that the audience views on their PC, laptop or mobile device and the information being relayed is presented by one or more organisers of the webinar. Just think of a Zoom call but instead of speaking to one person, you present it to hundreds.

Webinars are relatively simple to create with the main equipment needed being a microphone, a webcam (optional), presentation slides  (e.g. PowerPoint), and a script so that you can describe what is on the slides.  In addition, a webinar platform is needed which acts as the conduit between the presenter and the audience. The most popular webinar platforms online include GoToWebinar and Webinar Jam.

In most cases, webinars are presented live and there is often an opportunity for the audience to ask questions via a chat box. However, they can also be set up to replay, or to be broadcast automatically on a loop several times per day, every day.

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7 Email Copywriting Mistakes You Must Avoid

7 Email Copywriting Mistakes You Must Avoid

Any business not using email marketing is missing the opportunity to benefit from one of the most effective digital marketing tools available. Email marketing is extremely cost-effective, and its ability to help businesses build relationships with prospects and to sell its products and services is second to none.

As with any marketing tool, email has to be used properly, and if not, the results will most likely be poor. This might be why some businesses have turned their back on email marketing claiming it does not work. It does work,  but not if the way it is used is counter to what email marketing experts suggest it should be used.

A fundamental error that often occurs is a business using the wrong copy within its emails. A well-written email that follows effective copywriting principles is key to an email campaign being successful. Unfortunately, many email campaigns are sent containing copy errors, and here are 7 of the most common.

Not Using Emails To Build Relationships With Your Subscriber List

We have this first because it is by far the most important point we wish to make. If you are not using emails to build and augment your relationship with your subscribers, then you are failing to appreciate why you are emailing them in the first place. Without building relationships with them,  your subscribers will not see any reason to open your email and will have even less reason to click on any links they contain.

Poorly Optimised Subject Lines

Coming a close second is the mistake of having poor subject lines. The subject line is the most important few words of your entire email. Why? It is the subject that will entice your subscribers to open the email rather than binning it without opening it. Get the subject right and your email open rate will soar.

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