If you take a second to look around a busy train, a shopping mall, or a bar there is one thing you are almost certain to witness several people doing, and that is looking at and using their mobile phone. Whether chatting via Messenger, sending a quick email to their boss, watching a funny video on YouTube, or checking the latest news, our mobile devices, including smartphones, provide us with numerous windows on the world.
Even though mobile phone use has accelerated exponentially for many years, the Coronavirus pandemic most certainly increased it further as people used them to stay in touch with family and friends during lockdowns, and in many cases, they were used to enable employees to work from home.
With mobile phones now an integral part of our everyday experiences, the concept of creating content specifically for use on mobile devices is one we almost take for granted these days. SEO specialists will tell you that the swing from desktop computers to mobile devices continues and we are now at the stage where mobile versus desktop internet usage has seen mobile go into the ascendency.
What that means for a business that wishes to market itself online is that over half of those who might visit their website are doing so from a mobile device which is likely to be a smartphone. The implication for many of the marketing tasks they undertake is they need to be mobile-friendly.
If you have never considered how to achieve this, or do not know how then let us first say that it is not as difficult as you might think. Many of the changes happen automatically with a prime example being responsive web design. This ensures that a website will appear in a mobile device in proportions to fit the display without the need for two versions of the website being created.
There are also some additional ways relating to content creation that can make it easier to consume that content on mobile devices. If you follow them, you can expect increased conversion levels and calls to action being followed. In addition, as those people remain on your website for longer, Google will boost your rankings as it believes you are proving an excellent user experience. So, here are five highly effective ways of optimising content for mobile users.
Use Images To Break Up Text: Mobile phones are not that suitable for reading line after line of text. Besides people tend to be too impatient to read huge blocks of text, so include lots of images for your content and use them to break up the text.
Use Bullet Points: Using bullet points within the text is good practice on any device but it is especially effective for content being read on mobile devices as it highlights important points and breaks up the text.
Keep Paragraphs To A Maximum Of Three Sentences: Keeping with the theme of people using mobile phones not wanting to read huge blocks of text, this tip is to ensure that you keep each paragraph to two or three sentences.
Include Sub-Headings Throughout The Text: Another effective way to create space and natural gaps within your content is with the use of sub-headings related to the text which is to follow.
Use Bold And Italics: Without overdoing it, look for opportunities to use italicised or bold text within your content as it makes it appear less like a continuous block of text and can highlight important words and phrases.