Almost every business has a brand of some kind, even if is a simple sign with their logo above the door of their premises. What cannot be said with absolute certainty though, is that every business has branded itself effectively. This is especially the case when it comes to how a business has failed with its web design in enhancing its brand.
Sadly, poorly designed websites have the opposite effect and either make the branding confusing or worse, harm the brand. Read on and you will discover 7 highly effective web design factors that can boost your brand and ensure that whoever visits your website knows your branding, and remembers it.
Your business’s value proposition is what your business stands for, and indicates to those who might interact with your business what the benefits will be. It can be summarised using short value statements, which are easy to remember by anyone who reads them. When it comes to your web design it should incorporate your value proposition in as many ways a possible, including having a page dedicated to it, and your statement published where ever it would be appropriate.
One of the core branding elements is a logo, which makes it especially puzzling why so many companies do not utilise it as much as they should. Assuming you have an existing logo that was professionally designed, this needs to be included as part of the overall design theme of your website. It can be on every page, or at least on those pages where reemphasising your branding is important such as those where there is some action taken by visitors.