Any business not using email marketing is missing the opportunity to benefit from one of the most effective digital marketing tools available. Email marketing is extremely cost-effective, and its ability to help businesses build relationships with prospects and to sell its products and services is second to none.
As with any marketing tool, email has to be used properly, and if not, the results will most likely be poor. This might be why some businesses have turned their back on email marketing claiming it does not work. It does work, but not if the way it is used is counter to what email marketing experts suggest it should be used.
A fundamental error that often occurs is a business using the wrong copy within its emails. A well-written email that follows effective copywriting principles is key to an email campaign being successful. Unfortunately, many email campaigns are sent containing copy errors, and here are 7 of the most common.
Not Using Emails To Build Relationships With Your Subscriber List
We have this first because it is by far the most important point we wish to make. If you are not using emails to build and augment your relationship with your subscribers, then you are failing to appreciate why you are emailing them in the first place. Without building relationships with them, your subscribers will not see any reason to open your email and will have even less reason to click on any links they contain.
Poorly Optimised Subject Lines
Coming a close second is the mistake of having poor subject lines. The subject line is the most important few words of your entire email. Why? It is the subject that will entice your subscribers to open the email rather than binning it without opening it. Get the subject right and your email open rate will soar.