If you take a second to look around a busy train, a shopping mall, or a bar there is one thing you are almost certain to witness several people doing, and that is looking at and using their mobile phone. Whether chatting via Messenger, sending a quick email to their boss, watching a funny video on YouTube, or checking the latest news, our mobile devices, including smartphones, provide us with numerous windows on the world.
Even though mobile phone use has accelerated exponentially for many years, the Coronavirus pandemic most certainly increased it further as people used them to stay in touch with family and friends during lockdowns, and in many cases, they were used to enable employees to work from home.
With mobile phones now an integral part of our everyday experiences, the concept of creating content specifically for use on mobile devices is one we almost take for granted these days. SEO specialists will tell you that the swing from desktop computers to mobile devices continues and we are now at the stage where mobile versus desktop internet usage has seen mobile go into the ascendency.
What that means for a business that wishes to market itself online is that over half of those who might visit their website are doing so from a mobile device which is likely to be a smartphone. The implication for many of the marketing tasks they undertake is they need to be mobile-friendly.